Group Show: 'NFTism: No Fear in Trying'


We are pleased to announce Gordon and over 100 other artists will participate in NFTism: No Fear in Trying by UNIT LONDON from September 10 to 25, curated by @kennyschachter. Celebrating the launch of @institutco – the first art world-led platform for NFTs – Launch Party at, The Stables, 40 Earlham St, London WC2H 9LH, on Thursday 16th of September from 6:30pm to 9:30pm.


This inaugural showcase commemorates the launch of Institut, a new NFT platform built on the Ethereum blockchain, designed to empower artists working in digital media, and to spearhead a bold new digital art renaissance.


In this exhibition, curator, artist, writer and collector Kenny Schachter brings together a diverse group of artists who work in analogue, phygital and digital media, presenting their work side-by-side in the physical gallery space, and simultaneously in a custom-built virtual exhibition space powered by Arium’s groundbreaking metaverse technology. This ‘multiverse’ exhibition experience is reflective of Institut’s core belief of marrying the traditional physical, and progressive, digital environments.


Inside the gallery, visitors are able to view multi-sensory NFT artworks via digital screens and projections, and engage with specific works using interactive VR headsets. At the same time, individuals from across the world can experience the exhibition virtually via Arium’s 3D video-chat metaverse - where they are able to come together to explore the custom-built galleries and interact with artists, collectors, and art lovers from the global community, like never before. By providing borderless access in this way, NFTism presents a truly immersive, inclusive, community-centric experience for art enthusiasts worldwide.


During the course of the exhibition, each artist’s work will be available for sale by auction on the Institut platform, where collectors can freely bid using either regular FIAT or cryptocurrency. Collectors are subsequently able to re-sell their works in a dynamic NFT marketplace in which the artist automatically receives a royalty ad infinitum every time their work is re-sold, creating a transparent and equitable system for artists and collectors and a viable cause for change in the art world.


September 5, 2021